Networking Your Way to Success

You have done your homework, your book has been designed and printed, now you are ready to pound the pavement and knock down doors to make that sale. First, design your website to include the cover of your book, a picture of yourself, a synopsis of the book, ordering information, and contact information are the basic pages to include when you initially set up your site. Watch the site grow as your sales increase. You will have additional information to include such author events, photos, and reviews. Second, create an interesting email campaign to send to your contacts to spread the word about your new book, and hopefully, they will then forward your email to their family and friends.

Join the social networking phenomenon, set up your Face Book and MySpace pages. If you already have a personal page set up, then establish a separate page for your book business. It is best to maintain a professional appearance on your social networking sites, you never know who is watching... Create a blog page and keep it update with fresh, new content to keep readers coming back. Always make your website is linked to all of your marketing material. Readers need to know how to always contact you or review your work.

Join author and writing groups, which will prove to be beneficial in several ways. These groups can offer constructive criticism, honest feedback, and become interested buyers. Also, have business cards printed and available with you at all times. Have bookmarks or postcards printed with the cover of your book as the design, and include ordering information such as the ISBN number for easy access. Remember persistence pays off!